BISSELL’s Purpose: Helping People and Pets Share Happy, Healthy Homes

Five generations of the BISSELL family have been designing award-winning and simple-to-use floor care cleaning solutions that effectively overcome all multitudes of messes

BISSELL has long been a household name, providing innovative solutions for a cleaner living space. The company’s mission is to manufacture the best floor care appliances in the world, using the latest innovations in cleaning solutions.

A Worthy Partnership

BISSELL set up its principal office in Jafza to supply its distributors in the MEA region with products, spare parts, and accessories through 3PL (third-party logistics) warehousing partners, who are also strategically located in the free zone.

“Jafza offers several advantages when it comes to its location, including a tax-free environment and 100 per cent ownership. Additionally, it provides access to robust multimodal logistics services (by land, sea and air), which is essential to carrying out operations in a sustainable environment,” said Faten Al-Baltaji, General Manager of Middle East and Africa at BISSELL.

She continued: “We can easily import and export in a timely manner to anywhere in the world. We never face any shortages in supplies or delays in receiving our shipments. The strategic location of Jebel Ali Port adds convenience to our operations.”

BISSELL’s partnership with Jafza has been instrumental in supporting its regional expansion efforts too. Al-Baltaji said: “Jafza is the best free zone in the MEA region to do business. The ecosystem of Jafza is spectacular and supports expansion into different markets because everything we need is just next door.”

Simplification through Digital Solutions, including Dubai Trade

BISSELL’s growth is also being fuelled by the attention it places on e-commerce to help promote sales, helping the company reach a newer, wider audience at speed. Its website is easy to navigate for customers, providing a seamless journey from search to purchase, and all at the click of a button. This is due, in part, to its products also being stocked by the likes of Amazon. These digital solutions help with inventory management, supply chain optimisation and data analysis to improve operations and provide a better service to customers.

Innovative tools to process trade activities are also being used as part of the move towards digitalisation. Dubai Trade’s electronic services provide fast and easy document processing for BISSELL. Al-Baltaji said: “Doing business in Jafza is so easy, thanks to Dubai Trade. We can access smart services, helping us deal with government entities, visa and custom requirements, as well as shipping, in a fast and effective manner. Through Dubai Trade, we trade across borders with a minimum amount of effort and overhead costs.”

We can easily import and export in a timely manner to anywhere in the world. We never face any shortages in supplies or delays in receiving our shipments. The strategic location of Jebel Ali Port adds convenience to our operations.”

Faten Al-Baltaji, General Manager of Middle East and Africa at Bissell

Delivering Exceptional Customer Service

Loyal customers rightly expect exceptional customer service, and BISSELL is committed to continually improving connections with its customers. When it comes to the online experience, BISSELL’s website includes user manuals, troubleshooting guides and frequently asked questions to help customers resolve issues. If that doesn’t help, the customer can simply select their country in the customer service section of the website to receive relevant information on how to use a product, warranty or repairs.

In addition to the vast array of online resources and support available, BISSELL understands that customers may prefer to seek offline assistance with its products. As such, the company has established a network of trusted sellers and resellers across the globe who can provide direct and personalised assistance to customers.

BISSELL’s vendors are equipped with the knowledge and expertise to assist customers with all aspects of their products. To find a BISSELL trader close to their location, customers can visit the company’s website, where the details are readily available.